In this week’s episode, we discuss common unhealthy phrases and beliefs that advisors often have. They emphasize the importance of overcoming these barriers to become Elite advisors. The...

Becoming an Elite Financial Advisor with Sten Morgan
A show for financial professionals who want to be challenged to go to achieve success and reach their true potential, faster. Where you gain proven and practical knowledge that you can implement on Monday morning when you get to the office. Featuring Sten Morgan, one of the nation’s leading young Financial Advisors.
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Latest Episode
57 – Regret and Action: The Importance of Taking Risks
Are you tired of feeling frustrated with your lack of progress toward your goals? Do you find yourself accumulating knowledge without taking action? If so, you’re not alone. In today’s episode, we discussed the danger of settling for average and not taking...
56 – Reject this, and success will follow
We’ve opened registration for our May 2023 How To Charge LIVE event. If you want to save $500, click here to make an appointment to speak with our team. http://www.StenMorgan.com/HowToLive ...
55 – Email Marketing Simplified
To get your free issue of The Virtual Advisor, go to http://www.joinadv.com/eliteFA We’ve opened registration for our May How To Charge LIVE event. If you want to save $500 then you can register by 5 pm CT Friday, March 17th using code freehotel....
54 – How To Fire Clients
http://www.StenMorgan.com/HowToLive – Registration for our May How To Charge LIVE event is open. This is the BEST event for you to attend if you want to charge big planning fees. In today’s episode, we discuss clients that you need to fire. If you fire...
#53 – Big Problems or Small Problems? What do your prospects care about?
If you want to learn how Sten uses big ideas to convert prospects, you need to attend our How To Charge LIVE event in May. Find out more at: StenMorgan.com/HowToLive When you solve big problems for prospects, they’ll want to do business with you. Focusing on big...
Episode 52 – Meeting Power Phrases: Gaining Your Prospect’s Trust
Don’t you wish there were magical words that would help a prospect become a client? Well, good news, there are. They’re called power phrases and in today’s episode we talk about one of Sten’s favorites, when to use it in a meeting, and why it...
Episode 51 – Where to Invest Capital in Your Business
This week we discuss where you should spend your money if you’re going to invest in the growth of your business. Be cautious about throwing money at problems like marketing or leads. Instead, improve your skills and market with more specific targets. So,...
Episode 50 – Show Me Your Friends
If you want to reach your full potential faster, then our Elite Advisor Network community will help you do it. With live calls twice a month, discounts on all of our live and digital programs, free memberships to industry resources, and discounts on tools, your...
Episode 49 – Stop Waiting for Prospects to Find You: Targeting Strategies
Instead of waiting for a prospect to show up at your office, you can proactively use strategies to get their attention and show them how you can solve their problems, even before they knew they had a problem. ...
Episode 48 – Elite Advisors Teach Concepts & Strategies
When you use targeting strategies well, you’ll identify leads more easily and get into planning conversations more quickly. There are dozens of targeting strategies, and your COI network is the best place to find them. In this episode we outline what a targeting...
Episode 47 – Don’t Waste Your Time at Events
Having just had 20+ advisors from across the country attend our live event, we want to share some lessons we were reminded of about how close you are to charging for advice. We also want to encourage you to think through your expectations for events before you spend...
Episode 46 – How to start your career to becoming an Elite Advisor
Why do 80%+ of advisors quit in the first three years? Can that number improve? Why does the industry set up advisors to fail? Can there be a better way? In this episode, Sten lays out ways that those who hire advisors can improve hiring and help their advisors stay...
Episode 45 – How to add advisors to your team
In this episode, Sten breaks down the options for you to add another advisor to your team. Why wouldn’t adding a new advisor be a good thing? Well, it turns out that more is not always better. How do you handle splitting work? What happens when something...
Episode 44 – Michael Kitces – Get better clients
Michael Kitces is a legend in the financial advisor space. He’s created countless resources for advisors, and his podcast is the most popular show in the industry. We’re grateful to have him on Becoming an Elite Financial Advisor with Sten Morgan. On...
Episode 43 – What does “You are the product” actually mean?
The idea that “you are the product” gets to the core of financial planning. It celebrates your influence as the advisor and the value YOU bring to the relationship. We encourage you to adopt this view. There are a few more days to register for our How To...
Episode 42 – How do you measure your year?
You can find the scorecard resource that Sten mentioned at StenMorgan.com/Scorecard. Measuring progress over the past year involves looking at various categories, including finances, health, social life, career, spiritual, leisure, personal growth, family, and...
Episode 41 – What’s the Ideal Planning Team?
If you want a successful planning business, you must have these five spots filled. Lead advisor Secondary advisor Admin/customer support Director of Planning Director of operations After you build out those positions, you can add more. How do these positions...
Episode 40 – How Appreciation Fuels Staff Performance
You will never become the Elite Advisor that you can become without a team. In past episodes, we discussed identifying your superpowers (20, 25, and 26) so that you can build a team around them, but once you have a team, you need to care for and develop them....
Episode 39 – 7 Ways To Increase Your Planning & Consulting Revenue
Progress happens when you apply proven systems and habits. That’s what today’s episode is all about. We discuss seven different ways you can increase your planning and consulting revenue. 11/22/22 – Free Training – How To Add 50K In...
Episode 38 – How Elite Advisors Develop COIs + Free Training
Free training – StenMorgan.com/50k January event – StenMorgan.com/HowToLive $400 discount coupon code if you register before Thanksgiving: freehotel We want you to be the first to know about a free training that Sten and I are offering...
Episode 37 – Confidence Part 2 – Busters and Builders
What’s the recipe for more confidence? In this episode, we give specific examples of things you can do to grow your confidence and things you have to avoid if you want to protect your confidence. If you want to grow in your confidence in charging for your...
Episode 36 – Confidence Part 1 – The secret ingredient you can grow yourself
How important is confidence if you want to be successful in this industry? Why do some people have more than others? Can you be too confident? How do you measure your confidence level? Check out our YouTube channel for the bonus video where we answer the five...
Episode 35 – The Elite Path to Health
Don’t miss your chance to register for our January event, How To Charge LIVE. StenMorgan.com/HowToLIVE 80% of 2022 is over, so it makes sense that we would look forward to things we want to be different in 2023. One area we have a tremendous amount of control...
Episode 34 – Why smart advisors want to be wrong + HTC LIVE 2023
How do you accelerate your learning and take actions that grow your business instead of wandering from podcast to podcast or online program to online program? In this episode, Sten and I discuss the elite path of learning and why we believe it includes you attending...
Episode 33 – Why are his planning prospects saying No?
In this special episode, Sten and Andy share a conversation they had with one of the members of the Elite Advisor Network about his struggles getting clients to accept planning proposals. This member has been doing paid planning, and his team is growing as a result....